By Georgianne Dickey Senior Manager of Product and Marketing Communications NTN Bearing Corporation of America ACC Board Member Powerful Content Strategy. We all want one. We all need one if we are going to survive. Future leaders and consumers around the globe are hungry for content. From the time babies can hold a bottle, they are playing with their parent’s electronics. Message after message is delivered right to the palm of their hands whether they […]

According to Forbes, social media is considered the single most effective way to reach audiences. People use social media for many different reasons; to express themselves, stay connected with friends and family and catch up on news and pop culture. With an extensive reach at your brand’s fingertips, establishing and managing a comprehensive social media program that follows today’s best practices is crucial for online success.   Establish a Goal The first step in social […]

By Jacki Lutz Head of Marketing and Communications – Global Aftermarket Schrader Performance Sensors a brand of Sensata Technologies ACC Vice-President Have you ever watched a witty commercial or seen a clever ad that is so perfectly memorable and informative that you sit there and wonder “how do they come up with these ideas?” and “why the heck can’t I?”. You might automatically envision a team of 20 people, in a colorful room, sitting in […]

By Brian Jungmann Automotive Communications Specialist SKF USA, Inc. ACC Board Member   A difficult part of marketing in today’s competitive and price-driven landscape is engaging the end user while staying competitive in the marketplace. The question will arise “How do I, as a marketer in the Automotive Aftermarket, stay top-of-mind with technicians, counter personnel, and shop owners?” Brand activation plays an integral part in gaining this advantage, but what are the best practices? By […]