By Brian Jungmann Automotive Communications Specialist SKF USA, Inc. ACC Board Member A difficult part of marketing in today’s competitive and price-driven landscape is engaging the end user while staying competitive in the marketplace. The question will arise “How do I, as a marketer in the Automotive Aftermarket, stay top-of-mind with technicians, counter personnel, and shop owners?” Brand activation plays an integral part in gaining this advantage, but what are the best practices? By […]