June 30, 2019

A Case for Pubic (Whoops!) Mistakes

By Jacki Lutz Sensata, Head of Global Marketing and Communications ACC 2018-2019 President As marketing communication professionals, in general, we are responsible for a lot of moving parts, every single day. Whether as a team or an individual, it is extremely easy to let a detail or two fall through the cracks, but no one talks about it! I mean, why would they?! We have gotten pretty good at hiding them and we have our whole […]
April 24, 2019

Connecting with Your Audience

By Monika LaPrete, ACC Board Member Marketing Communications Director, CRP Industries Inc. Every marketer wants to make a meaningful connection with their target audience.  But how exactly do you “Connect and Hold ‘Em”?  Once you make the connection does it drive further engagement?  Was it memorable?    Remember to “speak” to your audience. Who are they?  Use references they can relate to, tell them a story they want to hear or learn more about.  Stories are […]
April 20, 2019

View from the Conference – Day 2 Afternoon

ACC Blog Day 2 Afternoon Sessions Shawn Collins, Founder And CEO Of The EXTEND GROUP It’s 1:45 p.m. on day number two of #acc2019 and Georgianne Dickey from NTN Bearing Corporation welcomes everyone back from a very Texas connected bar-b-que networking luncheon. Jim Merle from Babcox Media is introduced as the CEO (Chief Engagement Officer) of the Emerging Technology and Its Impact on Training Technician Panel. Jim proceeds to introduce and welcome Rolf Blaettner, owner/president […]
April 20, 2019

View from the Conference – Day 2 Morning

ACC Annual Conference Blog, Day 2 Morning Brooke Regalado, Student, Northwood University, ACC Scholarship Winner Wednesday morning was full of information, tips and motivating calls to action. Ernie Perich was the first presenter of the day, and he started our day by asking us “Is your brand electric or horse drawn?” Ernie compared a brand to a suit, and he asked the group to do an internal audit on their brand and to ask themselves […]