More than thirty aftermarket communication professionals gathered at the Palmer House Hotel in Chicago, Ill. for the 2010 ACC "All Things Digital Conference."

ACC President, Dave Kobuszewski, NASCAR, welcomed the ACC meeting attendees.

Lori Taylor, REV Media Marketing, kicked off the meeting with a presentation on social media.

Dave Portalatin, The NPD Group, Inc., discussed consumer trends and research.

ACC President, Dave Kobuszewski, NASCAR, moderated a panel discussing print vs. digital media. Panelists included Beth Molloy, NXTbook Media; Jim Savas, Advanstar and Jeff Stankard, Babcox.

"Transformation of Digital Marketing" was presented by Julie Roth Novack, Razorfish Agency.

Chad Endsley and Jim O’Brien, C&E Specialties, shared their insight in "Creativity and Trends in Sales
Promotion."

Meeting attendees enjoyed a group dinner at The Park Grill after a dynamic first day.

Thomas Marnell, Stuart School of Business/Illinois Institute of Technology, discussed database marketing to kick off day two.

The meeting concluded with a technician panel discussion moderated by Tony Molla, ASE and included panelists Frank Aleman, Acorn Tire; Angi Semler, Star Auto Authority and Pat Weber, Weber Automotive.