Spring 2001 Newsletter

Contents

	ACC Helps Members Juggle Their Responsibilities Gary McCoy, president, Fairway Communications			Monitoring and Strengthening Corporate Brands Brian Tarnacki, director of brand marketing, Federal-Mogul
	Lessons in Customer Service Georgia Patrick, president, The Communicators			Perspective From the Front Lines Bob Freudenberger, editorial director, Motor Service
	Looking Into the Future of the Aftermarket Alfred L. Gaspar, president & CEO, AAIA			Taking the Aftermarket From Survival to Dominance Tom Morrison, president, ASAAA and FAIA
	Open Standards Will Ease the Cost of Doing Business Joe Register, president, PTI Consulting			Saving Your Company Money Through ACC Gary McCoy, president, Fairway Communications
	Don't Ask Her How Long She's Been in the Industry Kathleen Schmatz, vice president and group publisher, Babcox Communications

			The Purpose and Perils of Agency Switching Gary Corrigan, DanaCorporation; David Wheeler, Gates Rubber Company; James Phipps, Gelia, Wells and Mohr
			The Future of Advertising Is Integrated Messaging Bobby Likis, president and Roy Dunn, director of sales and marketing, Bobby Likis Car Care Clinic

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