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Automotive Communication Council News ACC Spin - Winter 2005/2006
Fall 2005 Meeting a Tremendous Success
Planning for 2006 Spring Meeting Underway
AAIA Imaging Standard Now Available
Where’s the beef? OK, so we’re not selling hamburgers, but all of us in the marketing or MarCom business are concerned about “added value” that differentiates our products. Forget bigger buns. What customers really want is more meat. ACC members are no different. During my short tenure
as president, I’ve been trying to add value for Automotive Communication
Council members. Last fall,
the board approved changes to our process for selecting topics and
speakers for our meetings. The first vice president is still the
coordinator for getting this done, but rather than let the
“president-in-waiting” run wild looking for “bigger buns,” we asked you
for help to find speakers who can bring more “meat” to their
presentations. More meat means more need-to-know stuff with some “WOW!”
factor. Remember the Here is another way to
get more beef: I’m suggesting we develop a http://www.acc-online.org/ archive of
presentations that members can download for free. Did you miss the
Renaissance meeting? You’ll want to download Jim McGrath’s PowerPoint and
take advantage of the cost savings recommendations. Better yet, get your
buns into your boss’s office and share where you got this important
information. It may not make you a company hot dog, but you’ll get more
support for attending future ACC meetings! The board will consider setting
up an online archive in Want more meat? You may have seen a couple of job opportunities that we forwarded to you. The most recent from the Torch Group is published here in ACC Spin. The board will consider whether expanding this as regular benefit for ACC members is something they want to pursue. If so, don’t be a wiener! Your boss doesn’t need to know about this possible benefit. Finally, I have two more “value added” suggestions I’d like to see implemented.
1. On the afternoon of the last day of presentations, I’d like to schedule a regular 30-minute “Tips and Tricks” open forum. This will be your chance to earn $25 if you have a great tip for our members. This could be a resource, product, service or idea you discovered that will benefit the others. I’ll start it off this spring with a PhotoShop tip that could save you hundreds of dollars.
2. The second suggestion? Make sure you attend the spring meeting and ask our board members, “Where’s the Beef?” This next suggestion may be worth your annual membership dues alone!
• Fall
2005 Meeting a Tremendous
Success The ACC 2005 Fall Meeting provided terrific education and networking opportunities for attendees. Held at the Loews Philadelphia Hotel on Sept. 26-27, an enthusiastic group of nearly 40 aftermarket communications professionals spent two days learning about the latest in the industry. Click here for photos of the meeting. Aaron Lowe, AAIA,
began day one with an update on the Motor Vehicle Owners’ Right to Repair
Act, followed by Tim Geske, ShipShapes, who showed the group some
innovative new direct mail options. J. Thomas Foley and Greg C. McLendon,
Quebecor World Packaging Graphics, detailed the latest in “Packaging
Innovations” and this meeting’s Meet-A-Member featured Shawn Salvatore of
Harris, Baio & McCullough. Day one was capped off with an evening
reception under the Day two kicked off with Steve Bieszczat, Activant, giving an update of his company’s cataloging activities and Adrian Klingel, Illumaware Corporation, talking about “Data Mapping.” Murray Chapple, Critical Aesthetics, showed before-and-after images of the “Rebranding of AAPEX” and the meeting ended with Chris Oelerich, Chicago Show, updating attendees on the latest in “POP and Fixture Displays.”
• Planning
for 2006 Spring Meeting
Underway The ACC 2006 Spring
Meeting is scheduled for Monday, April 24 through Wednesday, April 26 at
the Hyatt Regency Savannah in
The 11th Annual Global
Design Awards, sponsored by Aftermarket Business magazine and
the Automotive Communication Council (ACC), recognizes industry
manufacturers and marketing/promotions agencies for outstanding marketing,
merchandising and advertising. This year’s awards were presented on Nov. 2
during the Automotive Aftermarket Products Expo (AAPEX) in
Best of Show:
Print
Advertising
l Gelia, Wells & Mohr, Inc. for Trico — “Avoid the Flick” winter wiper blade billboard Merchandising/Display
l Gelia, Wells & Mohr, Inc. for Innovision/Trico — Innovision point of purchase counter display Promotions
l
Knupp & Watson, Inc. for Penda Corporation
— Packaging
l Design Partners, Inc. for DuPont/Tenneco Automotive — DuPont Teflon Ultra Car Wax Brand
Logotype
l Liljeqvist & Wargo, Inc. for FRAM/Honeywell — High Mileage logo Web
sites
l Federal-Mogul Corporation — “Rain is in the Forecast” banner ads
Gold: Print
Advertising
l Cramer-Krasselt for Rancho/Tenneco Automotive — “RS9000X On-Road/Off-Road” campaign l McCann-Erickson Detroit for Prestone/Honeywell — “Prestone All Makes/All Models” consumer print
Merchandising/Display l Delphi Product & Service Solutions — MyFi display l Robert Bosch Corporation — Bosch Premium Tune-Up counter display Promotions
l Two Rivers Marketing for Ingersoll-Rand — “Win A Chopper” promotion l Gelia, Wells & Mohr, Inc. for Trico — “Wiper Perks” promotion l Robert Bosch Corporation — Oxygen Sensor gas card offer l Design Partners, Inc. for Monroe/Tenneco Automotive — “Shocktober” promotion Packaging
l Design Partners, Inc. for DuPont/Tenneco Automotive — Engine Treatment l SPX Corporation — SPX Actron Timing Light l Liljeqvist & Wargo, Inc. for Autolite/Honeywell — XP Xtreme Performance Spark Plugs Brand
Logotypes
l Gelia, Wells & Mohr, Inc. for Trico — “Wiper Perks” logo l Martin & Company Advertising for Tennessee Cruzin National Car Show — “Cruzin” logo
Web sites l Gelia, Wells & Mohr, Inc. for Innovision/Trico - Innovision interactive presentation Silver: Print
Advertising
l McCann-Erickson Detroit for FRAM/Honeywell — AirHog consumer print l McCann-Erickson Detroit for Autolite/Honeywell — XP Xtreme Performance consumer print l Old World Industries — “Doing it herself…” ad l Robert Bosch Corporation — promotional print ads Merchandising/Display
l Robert Bosch Corporation — new Bosch product POS material l Old World Industries — Mr. Clean ProSeries display l The Quell Group for Decoma International — Lenticular hero card l Federal-Mogul Corporation — “Brake & Front End” program Promotions
l Design Partners, Inc. for Monroe/Tenneco Automotive — “Safe & Around, Road Tour and Around the World” promotion Packaging
l Akebono Corporation — Euro Brake Pads l
Design Partners, Inc. for Monroe/Tenneco
Automotive — l Gelia, Wells & Mohr, Inc. for Innovision/Trico — Innovation Wiper Blades l Group 4 for Prestone/Honeywell — “Take Back Winter” packaging l
Liljeqvist & Wargo, Inc. for
Prestone/Honeywell — l SPX Corporation — two, for CodeScout and Actron Scan Tools POP display packaging Web
sites
l Robert Bosch Corporation — Bosch product banner ads Bronze: Print
Advertising
l Federal-Mogul Corporation — Wagner ThermoQuiet ad l
Gelia, Wells & Mohr, Inc. for
Innovision/Trico — four awards, for Innovision ad insert, Innovision
belly-band, Innovision full-page ad and Innovision full-spread
ad l Robert Bosch Corporation — Bosch promotional print ads l Penda Corporation — Pendaliner direct mail series Merchandising/Display
l Two Rivers Marketing for Ingersoll-Rand — Cordless sales sheet l Fram/Honeywell — FRAM oil filter shelf danglers l ArvinMeritor Light Vehicle Aftermarket by the Buntin Group — Gabriel Air Bag poster Packaging
l Liljeqvist & Wargo, Inc. for FRAM/Honeywell — FRAM High Mileage Oil Filter Web
sites
l
Think Tank Group for l SKF — skfnewidentity.com l Federal-Mogul Corporation — CarterFuelDelivery.com Web site In
addition to Best of Show, gold, silver and bronze awards, Honorable
Mentions
were announced: Martin & Company Advertising won two: one for Durakon
Industries, Merchandising/Display, and another for Bridgestone/Firestone,
Print Advertising. SPX Corporation received two: Merchandising/Display and
Packaging. Other Merchandising/Display winners included Menasha Display
for Interdynamics and Campbell-Ewald for ACDelco. Packaging winners were
Keiler & Company for Bendix/Honeywell and Liljeqvist & Wargo for
Autolite/Honeywell. ArvinMeritor Light Vehicle Aftermarket won two: one
for Promotions and one for Print Advertising. Additional winners in the
Print Advertising category were Two Rivers Marketing for Ingersoll-Rand,
Think Tank Group for AVS/Lund International and Cramer-Krasselt for
Dynomax/Tenneco Automotive and also for Monroe and Walter/Tenneco
Automotive.
• AAIA
Imaging Standard Now
Available The Automotive Aftermarket Industry Association (AAIA) announced the publication of an industry best practices guide for the production, management and distribution of product images in the aftermarket supply chain. Automotive Aftermarket: Imaging Best Practices addresses all of the major topics associated with image capture, including format, resolution, views, shadows and background color. In addition, the specification describes the best practices for naming convention, image data delivery and image file distribution. To support the data communication needs associated with product images, the aftermarket Product Information Exchange Standard (PIES) has been updated with a new “image” segment, and closely coordinated with the Imaging Best Practices. Click here to access the Automotive Aftermarket: Imaging Best Practices document, or visit the “Standards & Technology” link at http://www.aftermarket.org/.
Position Title: Marketing Communications Manager - Automotive Employee Type: Permanent Full Time Job Category: Marketing Communications Posted On: Feb. 1, 2006 Job Description: A worldwide manufacturer in the automotive and transportation industries has an exceptional opportunity for a Marketing Communications Manager with a strong background in all aspects of industrial marketing communications. This position will be focused 80 percent on marketing communications and 20 percent on corporate communications with the added responsibility of managing two direct reports. The ideal candidate will be a marketing communications professional with a diverse background including development, integration and implementation of a strategic marketing communications plan and the underlying strategies and tactics. Hands on execution of a wide range of tactics in support of the marketing and sales efforts are required. The candidate must have experience in development of communications strategies, creating collateral material and sales support tools along with trade shows, Web-based initiatives and advertising programs. Experience in the development of general public relations is also desired. The candidate must have experience managing outside agencies and other external and internal resources. You will show demonstrated leadership skills and the ability to function in a matrix environment. Supervisory skills and the ability to mentor others are necessary. Education Requirements: l Bachelor's degree in communications, marketing or related field. l 5+ years experience in marketing communications. Supervisory experience a must. l Experience in automotive or manufacturing industries. Skills Needed: l Strategic planning. l Exceptional verbal and written communications skills. l Excellent project management skills. l Demonstrated leadership skills. Benefits: Outstanding, comprehensive and industry leading benefit program. Apply Now! http://www.torchgroup.com/careerAddResume.cfm?jobID=321 Tell a Friend About This Position: http://www.torchgroup.com/careerTell.cfm?jobID=321 Office Contact Information: The Torch Group Job
Board 440-519-1823 / Faxinfo@torchgroup.com
For more information about posting an available position, e-mail Jennifer Ortiz at jennifer.ortiz@aftermarket.org, or call 240-333-1089.
To provide a sophisticated, beneficial and supportive networking forum for marketing professionals engaged in public relations, advertising, branding and other communication practices in an effort to help them manage ideas, information and resources about issues, challenges and trends impacting the automotive aftermarket industry. |
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