Membership Information

It's easy to become an ACC member. If you are an aftermarket marketing communications professional, simply call Rich White at 301-654-6664, or download the application. Membership applications are promptly reviewed by the ACC Board of Governors, so the sooner you make that call, the sooner you'll be in position to start shifting your company's marketing communications into a higher gear.

How Does The ACC Benefit The Industry?
How Does The ACC Benefit My Company?
How Does The ACC Benefit Me?
Membership
Membership Fees

How Does The ACC Benefit The Industry?

Industry associations are quite literally known by the companies they keep. The ACC's core membership consists of established leaders in the automotive aftermarket product and service industry. Because of this, the ACC is able to raise awareness of key issues, and participate in the continued growth of the industry.

ACC members embody a collective history of aftermarket communications trends, tactics and experiences. Members share this accumulated knowledge through participation in industry functions, such as Automotive Aftermarket Industry Week (AAIW), as well as ongoing awareness campaigns like the ACC's annual Promotional Achievement Awards (PAA).

How Does the ACC Benefit My Company?

Member companies benefit from their marketing professional's involvement in the ACC in many ways:

• Exposure to an industry-wide base of aftermarket knowledge and experience. Whether you are evaluating the effectiveness of existing communication vehicles, or considering new ones, chances are at least one member of the ACC has invaluable experience that can be of benefit to you.
• Ongoing training and education in a rapidly changing environment. Through ACC conferences, newsletters and fellowship, members stay abreast of the latest, real world customer communication tactics.
• Introduction to respected national and regional communications providers, an essential survival strategy in an era of downsizing, outsourcing and the need to get the maximum benefit for every dollar spent.

How Does the ACC Benefit Me?

The ACC is a member-driven, career nurturing association allowing members to achieve both short and long range goals through participation in a variety of formal and informal meetings and networking situations, such as:

• Networking opportunities with like-minded professionals. Dozens of other marketing pros who face the same marketing challenges are only a conference, trade show, or phone call away.
• Exposure to related sales and marketing disciplines. ACC members and conference speakers have diverse areas of responsibility within their companies.
• A sounding board for new ideas, as well as a clearing house of past advertising and communications tactics.
• Sharing of practical, everyday tactics and techniques of benefit to all members, such as how to evaluate an ad agency, measuring the effectiveness of marketing communications programs and helping your customers promote your company's products and services.

Membership

Members must be directly employed in marketing, communication, product management or sales promotion departments within an automotive aftermarket manufacturer, wholesaler or retailer; or must be employed by companies that plan, create or develop marketing communications, programs or tools, including but not limited to advertising agencies, trade publications, market research companies, public relations firms or sales promotion agencies.

To qualify for membership, a significant portion of product(s) and/or services sold by a member’s company must be sold through automotive distribution channels, or the member must be a principal or senior account executive from advertising, promotion or public relations agencies, or a publisher or senior editor for trade publications, with at least 33 percent of their business in the automotive aftermarket. This percentage refers to the individual member, not the total company.

Membership Fees

Annual membership dues are $295 (U.S.) and invoiced to members on August 1 of each calendar year. There is a one-time initiation fee of $75.00 which is assessed to all new members.

If you are interested in becoming a member of the ACC, please contact Rich White in the U.S., at 240-333-1089, for information regarding membership, or ask for ACC membership information, via e-mail.

7101 Wisconsin Ave,
Suite 1300
Bethesda, MD 20814

Phone:
240-333-1089

Fax:
301-654-3299

E-mail:
acc@aftermarket.org