Thanks to everyone who attended our 2018 conference in Louisville, Kentucky at the end of March! Our group participated in ten educational sessions over the course of two days, all focused on marketing and communications content for Auto Care Industry marketing professionals. Some of the highlights included a discussion about trends in digital media marketing by Mike Maleski from Babcox Media; an overview of how MAHLE earned a 2017 Automotive Communications award for their B2B 360 Degree Marketing campaign; and a session on connecting with your audience, by Laura Soave of Federal Mogul. We learned about how the Evan Williams brand markets its coveted bourbon, and we were also able to gain insights from the front line during this year’s shop owner panel discussion, hosted by ACC board member and Wix Filters Brand Manager, Jennifer Gibson. We hope you all enjoyed this year’s conference and we welcome any feedback you may have on what content you’d like to learn about at next year’s conference.
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Stay tuned for our upcoming announcements about the 2019 conference!
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The networking element of ACC membership is extremely valuable to me. The ACC has introduced me to other automotive industry marketing professionals in a setting (annual conference) that allows us to comfortably share our challenges and successes and learn from each other. I have always learned something new at the conferences, and I especially enjoy the technicians’ panel discussions. They have provided great insight into what types of marketing are mostly likely to appeal to these customers and ultimately be the most successful.
Networking with peers outside your organization drives better decision-making for your organization. The Automotive Communications Council explores sales and marketing topics we self-select as important to our companies and the in-depth discussions develop new and valuable insights. It's hard to put a price tag on this type of invaluable experience and information.
The Automotive Communications Council Conference was probably the most valuable two and half days I spent all year, well worth the time spent and the price of admission. If you are in a marketing department in the automotive aftermarket industry, don't even think about it - just go. It is a fantastic opportunity to network and meet peers in the industry. The speakers provided an excellent educational opportunity and were very entertaining.
ACC Meetings have given me many ideas I can put into action to help my marketing plans. The meetings also give me a chance to engage with some really smart industry experts. I wouldn’t miss an ACC meeting.