Analytics Track

Responsible for the exploration of existing and emerging data platforms and the actionable insights that can be obtained from analyzing the data.

Track Action Items:

  • Google analytics for the new ACC website
  • Create website content in coordination with the Communication track aligned to the use of analytics to improve marketing results
  • Assist with email communication strategies aligned to achieving council goals
  • Introduce members to new technologies that allow for a richer understanding of the target audiences of ACC members.
  • Develop data analytics blog with new content posted on a regular schedule