Responsible for the exploration of existing and emerging data platforms and the actionable insights that can be obtained from analyzing the data.
Track Action Items:
- Google analytics for the new ACC website
- Create website content in coordination with the Communication track aligned to the use of analytics to improve marketing results
- Assist with email communication strategies aligned to achieving council goals
- Introduce members to new technologies that allow for a richer understanding of the target audiences of ACC members.
- Develop data analytics blog with new content posted on a regular schedule