Criteria for Membership

Members must be directly employed in marketing, communication, product management or salespromotion departments within an automotive aftermarket manufacturer, wholesaler or retailer; or must be employed by companies that plan, create or develop marketing communications, programs or tools, including but not limited to advertising agencies, trade publications, market research companies, public relations firms or sales promotion agencies.

Qualify for Membership

A significant portion of product(s) and/or services sold by a member’s company must be sold through automotive distribution channels, 

OR

The member must be a principal or senior account executive from advertising, promotion or public relations agencies, or a publisher or senior editor for trade publications, with at least 33 percent of their business in the automotive aftermarket. This percentage refers to the individual member, not the total company.

Cost of Membership

Dues are $395 per year for the first member of a company, and $200 per additional member.

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