December 12, 2017

Maximizing Media Relations

By Andrew Markel, Director of Content of TechGroup Mark Philips, Editor of Counterman Babcox Media Editors receive hundreds of press releases each week. How do they sort through and classify those releases that are most newsworthy? Editors apply many of the same practices that a daily news reporter would, because many have been daily beat reporters. At the most basic level, editors ask, is this news? Is it new? We then decide the potential effect […]
October 24, 2017

Trends for Marketers

By Kristin Libby Senior Marketing Communications Specialist DENSO Products and Services Americas, Inc. ACC Board Member The old adage still rings true – Content is King.  Most companies today are still trying to figure out a content marketing strategy for their business units. Mobile and native advertising are still the most widely used areas for most content marketing programs as consumer use is growing daily.  The key to it all will be staying consistent and […]
September 26, 2016

Making Data Relevant

By Brian Jungmann Automotive Communications Manager SKF USA Inc How tired are you of reading endless headlines or having your inbox fill up with topics regarding how much data is driving sales? Or if you aren’t using data your business could fail? It seems everything we do or touch these days is tracked and that data is driving the next move marketers want us to make. And if you don’t figure this out right now […]
September 19, 2016

Data Drives Dynamic Ads

by Al Haberstroh Chief Strategy Officer MontAd Media You’re running a digital ad campaign for head light capsules. Which creative message to a consumer do you think will generate better results? “See better at night” ” or “Your Fusion’s lights are dim”? The personalized ad will probably win. Ads with creative messages personalized to the specific people targeted are, on average, 3 times more effective then generalized ads. The process of deploying different ads to […]