September 19, 2016

Data Drives Dynamic Ads

by Al Haberstroh Chief Strategy Officer MontAd Media You’re running a digital ad campaign for head light capsules. Which creative message to a consumer do you think will generate better results? “See better at night” ” or “Your Fusion’s lights are dim”? The personalized ad will probably win. Ads with creative messages personalized to the specific people targeted are, on average, 3 times more effective then generalized ads. The process of deploying different ads to […]