By Jacki Lutz Head of Marketing and Communications – Global Aftermarket Schrader Performance Sensors a brand of Sensata Technologies ACC Vice-President Have you ever watched a witty commercial or seen a clever ad that is so perfectly memorable and informative...
By Brian Jungmann Automotive Communications Specialist SKF USA, Inc. ACC Board Member A difficult part of marketing in today’s competitive and price-driven landscape is engaging the end user while staying competitive in the marketplace. The question will arise...
By Andrew Markel, Director of Content of TechGroup Mark Philips, Editor of Counterman Babcox Media Editors receive hundreds of press releases each week. How do they sort through and classify those releases that are most newsworthy? Editors apply many of the same...
By Kristin Libby Senior Marketing Communications Specialist DENSO Products and Services Americas, Inc. ACC Board Member The old adage still rings true – Content is King. Most companies today are still trying to figure out a content marketing strategy for their...
By Brian Jungmann Automotive Communications Manager SKF USA Inc How tired are you of reading endless headlines or having your inbox fill up with topics regarding how much data is driving sales? Or if you aren’t using data your business could fail? It seems everything...
by Al Haberstroh Chief Strategy Officer MontAd Media You’re running a digital ad campaign for head light capsules. Which creative message to a consumer do you think will generate better results? “See better at night” ” or “Your Fusion’s lights are dim”? The...
Engaging marketing and communications professionals in the Automotive Industry through peer mentoring, idea sharing, collaboration, networking and idea sharing with like-minded professionals.
