April 20, 2019

View from the Conference – Day 1 Morning

ACC Blog Day 1, Morning Sessions Sarah Chavey, Marketing Coordinator, Aftermarket Auto Parts Alliance About 40 automotive marketing professionals kicked off the 2019 Automotive Communications Council conference Tuesday by sharing some of their funniest — and most embarrassing — professional mistakes. Amid missed alarm clocks, major typos and many misaddressed emails, a few errors stood out from the rest: One gentleman was once denied boarding on a plane — because he had shown up at […]
April 20, 2019

View from the Conference – Kick Off

ACC Annual Conference Blog Sara Longardner, Communications Manager, MANN+HUMMEL Steps away from The Alamo, in a tucked-away courtyard, we gathered to celebrate the 2019 opening reception of the annual Automotive Communications Council (ACC).  Warm sun, friendly handshakes and pleasant conversation dominated the evening, ushering in yet another successful year for the ACC. Since 1941, the ACC has been a source of education, networking and industry best practices for marketing professionals in the automotive aftermarket. While the […]
January 14, 2019

The Value of Integrated B-to-B Marketing

By: Jim Merle ACC Board Member Group Publisher for Babcox Media, Brake & Front End, ImportCar, Underhood Service, ShopOwner, Servicio Automotriz, Tomorrow’s Tech Integrated B-to-B marketing can take many shapes and forms. For this blog, I thought to focus on the current landscape of B-to-B media and the value of integrated messaging. Want some good news? An integrated marketing strategy is achievable and affordable.  Whether print, digital, social, or video, when we focus on delivering […]
January 2, 2019

5 Tips for Business to Consumer Marketing Success

By: Jennifer Holland ACC Board Member Director of Marketing for ASE When you think about what B2C marketing is, at its core its really about brand building. The goal is to build loyalty to your brand and keep them coming back for more. So how is this accomplished? Well, here are five tips for B2C marketing success. Social Media. Learn it. Live it. Love it. I know it can be the bane of our existence […]