November 16, 2018

Design Thinking

By: Meagan Moody, ACC Immediate Past -President Marketing Communications Manager for ZF Aftermarket   Many people have commented about how our industry can get stuck. We tend to do things the way that they’ve always been done. So, I get stuck in the box. Do you?   What is Design Thinking? Design thinking is a concept that tends to bring us marketers back to the basics in a way that also pushes us outside of […]
November 3, 2018

Marketing Across Borders

By: Georgianne Dickey ACC Vice-President NTN Bearing, Senior Manager of Product & Marketing Communications   If you are like me, you have a customer base in Canada. It would make sense since 90% of Canada’s population lives within 100 miles of the US border, making it extremely accessible to US marketers. Many of the distributors I sell to also sell into Canada, making it important to market to Canadian end-users effectively.  However, just because Canadians […]
August 3, 2018

Applications and Trends in Digital Media Marketing

By Jake Spencer Marketing Communications Barolin & Spencer ACC Board Member   Ten years ago, it felt like we had reached a new high point in terms of marketing capabilities. SEO and SEM jumped onto the radar of online retailers and one of the most common phrases heard among younger generations was, ‘Add me on Facebook!’. Digital Media Marketing was quickly becoming THE most important facet in advertising, marketing, and sales activities for most companies. […]
May 28, 2018

Powerful Content Strategy

By Georgianne Dickey Senior Manager of Product and Marketing Communications NTN Bearing Corporation of America ACC Board Member Powerful Content Strategy. We all want one. We all need one if we are going to survive. Future leaders and consumers around the globe are hungry for content. From the time babies can hold a bottle, they are playing with their parent’s electronics. Message after message is delivered right to the palm of their hands whether they […]