April 24, 2019

Connecting with Your Audience

By Monika LaPrete, ACC Board Member Marketing Communications Director, CRP Industries Inc. Every marketer wants to make a meaningful connection with their target audience.  But how exactly do you “Connect and Hold ‘Em”?  Once you make the connection does it drive further engagement?  Was it memorable?    Remember to “speak” to your audience. Who are they?  Use references they can relate to, tell them a story they want to hear or learn more about.  Stories are […]
April 20, 2019

View from the Conference – Day 2 Afternoon

ACC Blog Day 2 Afternoon Sessions Shawn Collins, Founder And CEO Of The EXTEND GROUP It’s 1:45 p.m. on day number two of #acc2019 and Georgianne Dickey from NTN Bearing Corporation welcomes everyone back from a very Texas connected bar-b-que networking luncheon. Jim Merle from Babcox Media is introduced as the CEO (Chief Engagement Officer) of the Emerging Technology and Its Impact on Training Technician Panel. Jim proceeds to introduce and welcome Rolf Blaettner, owner/president […]
April 20, 2019

View from the Conference – Day 2 Morning

ACC Annual Conference Blog, Day 2 Morning Brooke Regalado, Student, Northwood University, ACC Scholarship Winner Wednesday morning was full of information, tips and motivating calls to action. Ernie Perich was the first presenter of the day, and he started our day by asking us “Is your brand electric or horse drawn?” Ernie compared a brand to a suit, and he asked the group to do an internal audit on their brand and to ask themselves […]
April 20, 2019

View from the Conference – Day 1 Afternoon

ACC Annual Conference Blog – Day 1 Afternoon Session Patrick Cronin, Marketing Communications Specialist, NTN Bearing Corporation Of America The first day of the 2019 ACC Annual Conference featured a variety of marketing professionals representing the automotive industry, and was packed with energetic, insightful presentations and discussions on impactful issues that affect us in the automotive industry. The afternoon sessions kicked-off with a presentation on the Top Communication Trends of 2019. Stacey Miller, director of […]