January 14, 2019

The Value of Integrated B-to-B Marketing

By: Jim Merle ACC Board Member Group Publisher for Babcox Media, Brake & Front End, ImportCar, Underhood Service, ShopOwner, Servicio Automotriz, Tomorrow’s Tech Integrated B-to-B marketing can take many shapes and forms. For this blog, I thought to focus on the current landscape of B-to-B media and the value of integrated messaging. Want some good news? An integrated marketing strategy is achievable and affordable.  Whether print, digital, social, or video, when we focus on delivering […]
January 2, 2019

5 Tips for Business to Consumer Marketing Success

By: Jennifer Holland ACC Board Member Director of Marketing for ASE When you think about what B2C marketing is, at its core its really about brand building. The goal is to build loyalty to your brand and keep them coming back for more. So how is this accomplished? Well, here are five tips for B2C marketing success. Social Media. Learn it. Live it. Love it. I know it can be the bane of our existence […]
November 16, 2018

Design Thinking

By: Meagan Moody, ACC Immediate Past -President Marketing Communications Manager for ZF Aftermarket   Many people have commented about how our industry can get stuck. We tend to do things the way that they’ve always been done. So, I get stuck in the box. Do you?   What is Design Thinking? Design thinking is a concept that tends to bring us marketers back to the basics in a way that also pushes us outside of […]
November 3, 2018

Marketing Across Borders

By: Georgianne Dickey ACC Vice-President NTN Bearing, Senior Manager of Product & Marketing Communications   If you are like me, you have a customer base in Canada. It would make sense since 90% of Canada’s population lives within 100 miles of the US border, making it extremely accessible to US marketers. Many of the distributors I sell to also sell into Canada, making it important to market to Canadian end-users effectively.  However, just because Canadians […]